Skinnydip X SpongeBob - 'Sassy Since Birth'
Initial concept, designed, art worked and installed by me. Produced by The Graphical Tree.
AW19 Skinnydip London - 'Too Glam to Give a Damn'
Initial concept, designed and art worked by me. Produced by The Graphical Tree.
Pride Skinnydip London - 'Hate Sucks #Beyondtherainbow'
Initial concept, designed and art worked by me. Produced by The Graphical Tree.
SS19 Skinnydip London - 'Shake Your Palm Palms'
Initial concept, designed and art worked by me. Produced by The Graphical Tree.
THE BRIEF
So with the store windows, they set the whole tone for the season so my job is to look at what products are launching, and translate them into a theme                                     that will be visualised in, not only the windows, but also store POS, photoshoots and web.

PROCESS
I start by collating the products that will be out for when the window will be instores, and from these I generate ideas to tie them together. Windows are up for two              months at a time, so these can see product crossovers and any collaborations that may launch. I then create moodboards and look into materials, once the design is approved I artwork the files for each store and over see the printing process with an external company. 

OUTCOME
Since having windows under my job role, I’ve tried to see how we can be more experimental but stay within the budgets set. It’s also helped me understand visual merchandising and I’ve taken it on as a challenge. Prior to having the role I didn’t know how to set up files for print and the types of materials but I now have that knowledge. 
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